CIARA NEW FACE OF VERIZON
Ciara’s camp has announced that she’s the newest face of Verizon’s $80 LG Chocolate phone. I hear it’s a multi-million dollar deal in which she will be the face of a major multimedia advertisement campaign.
Tim O’Brien, senior director of marketing communications for LG Mobile Phones:
“This device is about connecting and the best way is to connect is on a shared passion–something they love, which is music. It’s also a very stylish, fashion conscious device,” The hope is that the Chocolate Touch’s music will resonate with fans of Ciara, who since breaking out five years ago has generated a spate of Billboard-charting singles.”