Bebe Stores To Drop Kardashian Line
Earlier this year, Bebe launched the “Kardashian line” a 15-piece collection retailed from $119 to $129 pieces design as “something the sisters would wear on vacation.”
But now after a New York Times column gave the sisters’ new store in Manhattan a horrible review, Bebe might be potentially dropping the sisters’ collection.
Jon Caramanica wrote in the NY Times ”Dash is an odd fit even for global anti-chic SoHo; the meatpacking district must be weeping, essentially split into two categories of fit: vacuum-sealed and hot-air balloon.”
Ahhh Jesus talk about killing the girls!!!
Bebe president Emilia Fabricant:
“The sisters do still have relevance. But at Bebe we need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind. We are definitely assessing the situation.”