Lil Wayne Lands Mountain Dew Deal
Lil Wayne has reportedly landed himself a deal with the Mountain Dew soda company which will kick-off with a #DeWeezy campaign next week at the annual South By Southwest Austin, Texas music festival.
The Grammy-winning rapper’s new partnership with Mountain Dew is said to yield a full blown advertising campaign which will even include an entire New Orleans skate park being built for Weezy.
According to Complex, Lil Wayne will invade SXSW along with Mountain Dew to launch the #DeWeezy campaign with several promo appearances already set in place.
Cortez Bryant, co-CEO of Blueprint Group says:
“We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name. Representatives from the Glu Agency approached us with the idea over a year ago, which was surprising to us because corporate America is often very conservative and Lil Wayne is a unique artist. However by showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.”
While details of the partnership are set to be announced next week, major cities are already being plastered with campaign posters and billboards.